And that translated into fewer contacts and fewer dates.
For some of the profiles, giving the kind of concrete information that could be fact-checked helped, but not for all.
Attitudes towards dating apps and services have grown progressively more positive in recent years.
Testament to this fact, when Pew Research Centre first questioned Americans about online dating in 2005, just 44% said the activity is a good way to meet people, and the majority thought it was a poor replacement for striking up relationships in the ‘real’ world.
Some were disqualified for being basic-looking bros with too-big arm muscles, and some for trying too hard to be hip, whether emphasizing their DJ gigs or having super hipster photos.
In 2015, Pew found that 15 percent of American adults -- and nearly a third of 18- to 24-year-olds -- had used an online dating site or app.
But with a seemingly infinite dating pool, especially in major cities, it can be really hard to figure out who might make a good match, and how to present yourself so as to find one.
But the study suggests that, when it comes to online dating, this approach may backfire.
The researchers found that people with high selective self-presentation were seen as bragging about their looks and their accomplishments -- and were in turn seen as less socially attractive and less trustworthy.
But the way we communicate, meet and express our love has changed dramatically since then, and when Pew Research Centre repeated the study ten years later, the number that considered online dating to be a good way of meeting people had grown to 59%.