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They sold the cheapest possible items in the basement.
Leon figured that if they could do it, so could he.
The company expanded rapidly in the 60’s and had over 50 stores by 1969.
In 1981, the company had 400 stores and by the end of that decade, 1,500 stores.
Leon Levine retired in 2003 and was succeeded as CEO by his son, Howard Levine.
The company is best known for its imported goods which many families find necessary to stretch their dollar.
Family Dollar was founded in 1959 by a then 21-year-old Leon Levine.
Leon became obsessed with a store in New York called Filene’s.