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Microtel was re-branded Orange Personal Communications Services Ltd in 1994.
The Orange brand was created by an internal team; brand consultancy Wolff Olins was charged with designing the brand values and logo, and advertising agency WCRS created the Orange slogan “The Future’s Bright, the Future’s Orange” along with the now famous campaign.
T-Mobile also has a stake in mobile operators in Central and Eastern Europe.
The company has about 150 million subscribers worldwide.
T-Mobile UK recently entered into a joint venture with France Telecom’s mobile network provider, Orange U. Together they constitute the largest mobile operator in the United Kingdom, called Everything Everywhere.
It operates several GSM networks in Europe and the USA.
Orange is now the sole commercial name for almost all France Telecom services.
Orange France was incorporated in 2005 and has its headquarters in Arcueil, France.
France Telecom established the present company in 2001 after acquiring Orange plc and merging its existing mobile operations into the company.
The company was initially 100 % owned by France Telecom.
Telecom Italia is the largest Italian telecommunications company and is also active in the media and manufacturing industries.